COMMUNICATION CULTURE IN ECONOMICS.

Abstract

Communication culture plays a crucial role in the functioning and development of modern economic systems. It encompasses the norms, values, ethical principles, and communicative competencies that govern interactions among economic actors, including individuals, organizations, and institutions. In the field of economics, effective communication culture facilitates informed decision-making, coordination of economic activities, conflict resolution, and the establishment of trust between stakeholders. With the globalization of markets and the digital transformation of economic processes, communication culture has become increasingly significant in cross-cultural negotiations, corporate governance, financial management, and public economic policy. This study examines the concept of communication culture in economics, its key components, and its impact on economic efficiency and sustainable development. Emphasis is placed on professional communication skills, ethical standards, and intercultural competence as essential elements for successful economic interaction in a rapidly changing global environment.